Then, apply a data filter to a variable such as ad group status to show how many are active, paused, or deleted. In this example, we calculated the number of active ad groups in an account, as well as the number of keywords that currently have a Quality Score of 6, and what is the highest and lowest Quality Score. for any active keyword in the account. . 5. Eliminate reporting complexity by standardizing campaign names Account managers use different campaign naming conventions depending on the strategy of their account structure. For example, someone using an alpha/beta structure might name one campaign "Widgets - Alpha" and another "Widgets - Beta".
The recipient of a report is probably only confused when they see your naming convention, so why not standardize the names? Renaming things is possible by using a text manipulation function to create a new calculated field. For example, create a field for "Normalized Campaign jewelry retouching service Name" that removes alpha/beta scoring. The resulting report is automatically re-aggregated so that the report becomes much easier for an executive to digest. The specific function I used in this case waPLACE(REPLACE(Campaign, "alpha", ""), "beta", "") Conclusion
There are several free reporting solutions from Google that can help PPC account managers create reports for their stakeholders. Unfortunately, there is no reporting solution, free or paid, that will be the perfect solution for everyone. So be prepared to compromise, whether on cost, time savings, or features. But ultimately, a powerful, free tool like Data Studio should have a place in our toolboxes because it can help streamline some common tasks. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.