Krispijn Smith and Celine van der Burgtell how employee engagement increased by no less than 286% within a year by experimenting with different actions. With content via e-mail and intranet, they motivated colleagues, among other things, to produce content themselves to achieve various goals. From ticket sales for an event to recruitment of new colleagues. In doing so, they discovered how adding a game element and implementing core values turned out to be the key to success. And that employees motivated each other the most in a team. With these 5 tips you can also involve the employees from your organization more through and before content.
Know what you are deploying your colleagues for. Determine your goals in advance and communicate them clearly. Connect to your core values. Well-formulated and widely shared core values provide employees with guidance and guidance. Make it fun. Employees Fax Number List did not necessarily hook up with easy promotions, but as soon as the promotion was promoted through internal channels with playful emails and banners and contained a game element, they did catch on. At Presenter, for example, they did this by setting up a challenge to recruit leads, where employees could earn points by performing various actions. From sharing a LinkedIn post to submitting a qualified lead. Everything yielded points to eventually save for prizes.
Focus on motivated colleagues instead of focusing on colleagues who are already somewhat reluctant. Keep experimenting. This is the only way to find out what works for you and your colleagues. 2. Building a strong reputation The content you share affects your reputation. The Dutch home market and the reputation within it are of great importance to Philips, because it determines 3/4th of its international reputation. Speaker Freek Janssen explains how Philips uses content to let the Dutch know what they do and how they make a fan of the company. To achieve this, Philips focuses its content strategy around Van Riel 's RepTrakmodel , which divides the reputation into different parts. From products and services to leadership.