Most SEO professionals who group their keywords into navigational, informational, and transactional buckets do so to figure out the type of content to produce to target the query. That process usually goes something like:
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Informational = blog post.
Transactional = product page.
Navigational = … you’ll rank for these queries anyway.
You might recall that in the introduction to this article, we asked whether the three traditional search types are still relevant or useful in 2021. Hopefully, the answer to that question is becoming obvious.
The problem is that these three ‘types of search’ buckets don’t give you enough actionable information to understand how to actually target a keyword.
For example, we already established that “laptops” is a transactional keyword, but that doesn’t mean we can throw up any old product page and stand a chance at ranking. We need to understand more about what the searcher is looking for.
It’s a similar story for a keyword like “best laptop.”
If we look at the search results, it’s clear that this is an informational keyword because all of the results are blog posts, not product pages…
… but you’re unlikely to rank by writing any old blog post.
Some SEO professionals try to solve this problem with additional search buckets like “commercial investigation.”
Commercial investigation keywords are those where searchers have decided they want to buy a type of product but aren’t sure which one to buy. So they’re looking for reviews and comparisons.
Look at the results for “best laptop” again, and you’ll see it matches that description. All of the results are blog posts reviewing and comparing laptops. So it’s clear that this is the type of blog post you’d need to write to rank for this query.
The problem with this solution is that it’s still extremely limited, as you’d need to create way more than three or four search type buckets to categorize each keyword properly.