Among them, doing a good job in stock operation executive list and maintaining the relationship between existing users will be of great help. And this has a certain relationship with the user life cycle. In this article, the author summarizes the concept and promotion executive list strategy of LTV (total life cycle value of users), let's take a look. LTV: The total value of the user's life cycle, which can be understood as the customer's lifetime value, which is the sum of all the economic benefits that the company obtains from all user interactions.
LTV, CAC (User Acquisition Cost), and PBP (Payback Period) have executive list also become important assessment indicators. In this article, Tachibana will explain why LTV is so important and introduce some ways to improve it. 1. Why LTV is so important 1. The traffic dividend executive list bottoms out, and it is difficult to acquire new users The bottoming out of traffic dividends is nothing new. With the popularity of the Internet, most people in China have learned to use the Internet and enjoy services.
In the market, various kinds of goods and services are executive list innumerable and endless. With the decrease in the traffic of new users of Dawang and the improvement of consumers' awareness of advertisements and products, the cost of acquiring new executive list users has been soaring, and how to efficiently acquire new users has also become a major problem for enterprises. Moreover, in the process of developing new users, considering the factors of capital flow, how to obtain corresponding benefits in a short period of time after acquiring users is also the key.