Today, highly developed technology has made our social life very efficient. Technology has made acquaintance and contact so easy, but it has also quietly taken away the warmth of human nature. The loneliness of the soul has become a common problem of contemporary people.
In the past, the carriage and horses were very slow. A letter carried the heavy feelings of the sender. With the postal delivery, the response was the long-awaited expectation of the recipient . Feel cherished, dare not neglect.
In the impetuous and noisy moment, the country email list sincere emotions and soul collisions that flow between people have become invaluable. Will you open your friend list and find that there is no one to talk to? How long has it been since you took off your camouflage and talked to people? Or do you want to meet more sincere and interesting souls but have no chance?
In response to the above phenomenon, this article will share an anonymous and slow social software that is based on letters and friends - Gorkor. Although it is still a relatively niche product, it is very warm and unique. This article will analyze the market, user needs analysis, Start with product analysis and other angles to analyze the product experience, and finally give some optimization suggestions.
1. Market analysis
1. Market background and development trend
The user scale of China Mobile Social is huge and increasing year by year. In 2020, the scale of China's mobile social users has reached 924 million, and it is expected that China's mobile social users will exceed 1 billion in 2022.
The huge scale of mobile social users also means more market possibilities, and with the continuous iteration of mobile social users, the younger generation, mainly those born in the 1995s and 2000s, has gradually become the main force in China's mobile social market.
According to data from iiMedia Research, in the first half of 2021, the post-95s and post-00s generation accounted for 14.1% and 18.8% of China's mobile social users, accounting for 32.9% in total, compared with 36.8% before the 1985s. The user group is younger. The trend is obvious.
It can be seen that social platforms that can capture the new generation of young users and start from the perspectives of young users with low stickiness, high willingness to pay, advocate individuality, and are willing to try new things will have a competitive advantage.