Basic knowledge in human behavior than to try to understand each customer and hope for the best. By learning psychological tactics, marketers are able to sell more, connect with customers at all levels, and show they truly understand their pain points and desires. Overall, marketing psychology helps make more informed decisions and connect with a larger audience with better results. Content marketing can also use some psychological knowledge. These psychological tactics will help you build trust, retain prospects and stick around even for long reads, and sell effectively with words and design. 1. Refer to emotions every marketer knows there are two tactics: tackling fear of loss or creating urgency that creates motivation to buy.
Content marketing is a perfect platform to use them. Pictures, words and harsh numbers are used to create a perfect picture or become the company mailing list ghost of future christmas. For example, when the company focuses on fitness and weight loss, it is likely to show a great after. They actively use stories of people who found love, got promoted, or gained confidence after focusing on their health. Therefore, you can encourage people to achieve their goals by sharing success stories or studies on how life can become better after putting your health first, travelling,
Digitizing healthcare, etc., then add that your product can help them in the manufacturing process. It is less focused on sales and more on information. When it comes to climate change, for example, companies tend to appeal to fear. They bring science and extract visualizations of empty fields and green water with tons of plastic. The message is that to avoid this, do something to stop it, and our product can help. It is important to use lively language if you want to motivate your potential buyers. Don't use abstract words, but instead create a detailed picture with simple language, facts, and visualizations. 2. Work on cognitive fluidity the average human attention span is eight seconds. This is the time marketers