Google has suspended the publication of reviews and responses to reviews in Google My Business. Yelp changed review guidelines to protect local businesses from “reputational Industry Email List damage” during the outbreak, but still accepts them. Facebook, TripAdvisor and others do not appear to have made any changes to the acceptance of reviews or review guidelines. The question of how to deal with reviews during the COVID crisis was the subject of different discussions Industry Email List and points of view during Live with Search Engine Land last Friday. So, as I did for store hours, I decided to follow up with a number of local marketers:
Mike Blumenthal of GatherUP, Claire Carlile of Claire Carlile Marketing, Adam Dorfman of Moz 's Miriam Ellis and SterlingSky's Joy Hawkins . I asked them to answer the Industry Email List following questions: How should businesses research and respond to Industry Email List customer feedback right now? Should businesses continue to solicit reviews during this time, given that GMB reviews are not published? And what will happen to the reviews on GMB currently in review (in moderation) in Industry Email List purgatory? On Yelp and Other Review Platforms: Should You Be Doing Anything Different Right Now? A range of perspectives surfaced.
Joy and Miriam mostly advise against asking for opinions at this time. Mike argues that "it depends" and Adam and Claire say it's important to maintain existing review Industry Email List generation practices in anticipation of a return to normal. Joy Hawkins, Sterling Sky We advise customers not to request reviews from Google at this time. Google hasn't been too transparent about what happens to reviews being written. They may post once the review functionality is re-enabled, but Industry Email List they may not. In the case of the latter, it would be a ton of wasted effort if the company worked to get tons of reviews that won't be published in the future.