In a recent article in The Harvard Business Review, two researchers attempted to identify a comprehensive list of customer values. The employee contact list took a close look at the value propositions that can be added to a product, brand, or service to make customers feel more satisfied and satisfied with their purchase. The researchers created a list of values that "companies can select and incorporate innovations into their products to employee contact list provide the value that consumers are actually looking for." The four categories of customer values In the article “ The 30 Things Customers Really Value,” Eric Almquist and his colleagues categorized customer values into four categories. Functional — the qualities of the brand, product or service Emotional.
How the brand, product or service makes the customer feel Change life - how the brand, product or service changes the customer's life Social impact - how the brand, product or service changes the lives of others The researchers believe that individual sources of value in these categories can be added to employee contact list products and services to employee contact list make them more attractive to customers. Small changes could also increase customer perception of brands as a whole. Incorporating the values of the list into a brand promise or unique selling proposition could differentiate businesses and develop deeper brand affinity, recognition, and loyalty.
The researchers divided the categories into individual value propositions that could be added to employee contact list products, services and brand values. Give hope Self-realization Motivation Legacy Affiliation/Membership EMOTIONAL: Reduces anxiety Reward me Nostalgia Design/Aesthetics Badge value Welfare Therapeutic value Fun/Entertainment Attraction Provides access FUNCTIONAL: Time saving Simplified makes money Reduces risk Organized Integrated Connects Reduces effort Avoid the hassle Reduces costs Quality Variety Sensory appeal Informed 1200x1651.png Click here to employee contact list read the full Harvard Business Review article. So what does this mean for businesses and brands?