Live streaming videos hold a prominent place as one of the phone number list most powerful tools for sharing content and reaching wider audiences for both individuals and businesses. Recent research reveals that 80% of respondents would rather watch a live video from a given brand than read a blog post and 43% of viewers are even willing phone number list to pay for a live, exclusive, on-demand video from a brand. a team, a speaker or interpreter.
Video can make or break your marketing strategy, a simple fact that all marketers agree on. However, with the phone number list new marketing frenzy around live streaming video, you need to carefully and thoughtfully show your audience the human side of your phone number list business, your sense of humor (if any), and offer something of value. While there are some risks associated with live streaming video, playing it safe certainly won't get you the results you're looking for. more leads, conversions, and overall ROI.
As Shaan Puri, CEO of Blab, put it, “The phone number list difficulty with live streaming - is that we have to show you something great, which is being done .” That said, we in no way encourage businesses, big or small, to simply dive into the phone number list depths of the live streaming pool. There are some rules and tips that can help you plan, stream, and extend the shelf life of your phone number list live stream. But above all, you need to be aware of what makes phone number list live video successful. The answer is given in a study by LiveStream - video quality is the most important factor for 67% of viewers (and 90% on Facebook in particular). Keep this in mind phone number list as you prepare for your first live video.
First step: before the broadcast
Live video works great - but only if done correctly. All marketers know that the phone number list best way to achieve your goal is to set it up correctly and use the right tools for its implementation. When it comes to live streaming, five main factors will determine the overall success of your phone number list business.
Set a goal
No business should be commissioned just for the phone number list sake of living. You must have a clear objective behind your video that you want to broadcast. According to a Harvard Business Review, 87% of targeted companies showed positive growth. Therefore, a targeted video is more likely to succeed. Make your goal fairly specific, whether it's to increase sales, generate leads, or grow your audience. The goal is the foundation on which you will build the rest of your video.
The answer depends phone number list on each company's profile and audience. While Facebook Live offers options for more viewers, they may be distracted by other pop-ups on their stream. Periscope's integration with Twitter makes it easier to engage your Twitter followers and is the perfect tool for a phone number list brand that has a larger following on Twitter than on Facebook. Still, Facebook is gaining much more popularity among companies that use it for live streaming video more than Periscope and the trend is expected phone number list to remain steady with the gap between the two platforms widening in favor of Facebook.