Energy-laden ads attract the viewer's attention more strongly Since advertising that exudes energy excites the viewer, he also feels Vietnam Phone Number List more ready to pay special attention to what happens on the screen and less inclined to ignore what happens there . The attention paid by the audience to spots with a lot of energy is also at Vietnam Phone Number List the expense of factors such as the location and the advertiser's industry.
Thus, high-energy food and beverage ads tend to be watched more closely and for longer when they make their way into news and entertainment Vietnam Phone Number List programs (but not sports programs). And also the spots in the field of health and beauty are viewed for shorter periods of time when they are located in sports programs. "By tuning the energy level of advertising to the energy level of the consumer, advertisers can boost the acceptance levels and effectiveness of their messages," emphasizes Yang. "Advertisers might be interested, for example, in varying the energy level of their ads depending on whether they run in the morning or at night," she adds. In general terms, Vietnam Phone Number List advertisers and television channels boost the volume of advertisements so that they are heard much louder than the programs where they are inserted (because they assume that the viewer's attention will be much greater).
The volume of television advertising is, Vietnam Phone Number List however, regulated by law in a good number of countries, for which advertisers are obliged to make more creative use of audio in their advertisements in order to Vietnam Phone Number List capture the attention of the audience.