Forum Posts

Nur Alam
Jul 16, 2022
In PACKAGING TIPS
Energy-laden ads attract the viewer's attention more strongly Since advertising that exudes energy excites the viewer, he also feels Vietnam Phone Number List more ready to pay special attention to what happens on the screen and less inclined to ignore what happens there . The attention paid by the audience to spots with a lot of energy is also at Vietnam Phone Number List the expense of factors such as the location and the advertiser's industry. Thus, high-energy food and beverage ads tend to be watched more closely and for longer when they make their way into news and entertainment Vietnam Phone Number List programs (but not sports programs). And also the spots in the field of health and beauty are viewed for shorter periods of time when they are located in sports programs. "By tuning the energy level of advertising to the energy level of the consumer, advertisers can boost the acceptance levels and effectiveness of their messages," emphasizes Yang. "Advertisers might be interested, for example, in varying the energy level of their ads depending on whether they run in the morning or at night," she adds. In general terms, Vietnam Phone Number List advertisers and television channels boost the volume of advertisements so that they are heard much louder than the programs where they are inserted (because they assume that the viewer's attention will be much greater). The volume of television advertising is, Vietnam Phone Number List however, regulated by law in a good number of countries, for which advertisers are obliged to make more creative use of audio in their advertisements in order to Vietnam Phone Number List capture the attention of the audience.
The Study Measures The Levels Vietnam Phone Number List content media
0
0
1
Nur Alam
Jul 16, 2022
In ASK US ANYTHING
The energy exuded by the commercials that break through on television plays a major role in the levels of attention that the audience Cell Phone Number List wants to lavish on advertising on the small screen. This follows at least from a recent study carried out by the University of Notre Dame (United States). In the report, Professor Cell Phone Number List Joonhyuk Yang put under Cell Phone Number List the magnifying glass more than 27,000 spots broadcast on large television networks in the United States in the period between 2015 and 2018 and most of the Super Bowl ads in the time slot between 1969 and 2020. The research infers that the spots that Cell Phone Number List are particularly lavish in energy are the ones that best capture the viewer's attention. The study measures squat energy levels in ads by benchmarking the way Spotify measures energy in songs. Cell Phone Number List Spotify defines energy as "a perceptual measure of the intensity and power released during a song." And the most energetic Cell Phone Number List songs are usually those that are particularly fast and loud. According to the report, the energy levels embedded in television advertising are closely related to the viewer's psychological state of arousal. For this reason, Cell Phone Number List the words most used by research participants to describe advertising with high energy levels are “fast”, “music”, “motion”, “upbeat” and “exciting”.
On TV, Advertising With a High Dose of Energy Cell Phone Number List content media
0
0
1

Nur Alam

More actions