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Shakib Khan
Jun 14, 2022
In ASK US ANYTHING
Restaurant Brands International will host an “Open Coinbase User List Kitchen” call with CEO José Cil on Clubhouse, the invite-only audio chat app. The event will take place today (Feb. 12) at 4 p.m. EST. “If we open up to our investors and business media every 3 months for financial results, why not do the same with other people who might be interested (from Coinbase User List marketing folks to consumers)?” RBI global CMO Fernando Machado wrote on a LinkedIn post announcing the event. Clubhouse combines elements of chat rooms, conference calls, Podcasts and apps like Houseparty, and Coinbase User List has recently garnered buzz following interest in the app from Mark Zuckerberg and Elon Musk and because of its reported $1 billion valuation. Facebook is working on an audio chat product that Coinbase User List would compete with Clubhouse, The New York Times reported. Dive Insight: RBI, the parent company of Burger King, Popeyes and Tim Hortons, becomes one of the first major marketers to tap into the buzz surrounding Clubhouse. Its “Open Kitchen” Lets consumers and marketing professionals have a conversation with Cil, Machado, RBI chief corporate officer Duncan Fulton and Burger King Coinbase User List CMO Ellie Doty a day after reporting its full year and Q4 2020 earnings results. While system-wide sales growth declined 8.6% due to the effects of the pandemic, global digital sales reached $6 billion in 2020, per its earnings report, underscoring the need for RBI brands to be active in digital channels. Aside from RBI’s planned conversation, it’s unclear how the platform can and will be used by marketers in the future. However, its offering — which combines the topicality of message boards, the group chat functionality of platforms like Slack and Zoom,
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